“THE ENIGMA THRILLERS” PODCAST SERIES / WEBSITE

We created an original podcast series that draws the listener into a thrilling world of special agents, super-smart villains and secret organizations. Inspired by and featuring the Nissan Enigma, we put the crossover in a role it was made to play. But we also took an ‘entertainment first approach’ that was all about bringing people along for the ride. 

Together with VICE Media and award-winning novelist Fabrice Collins, we produced over one hour of drama in 5 languages. It went out across all major streaming platforms.

The podcast was supported by a teaser campaign that positioned the series alongside other premium entertainment. With everything leading back to the Enigma homepage, we generated so much interest that Nissan had to double the number of models produced. 

JUKE LAUNCH TVC