PURSUIT MOBILE APP

Nike re-launched their running brand to be fresh, fun and irreverent. It’s about running from the gut with no rules or limitations – it’s about freedom and discovery. Running doesn’t have to be a serious and solitary affair anymore. We created a social experience that challenges, inspires and motivates kids to run anywhere, anytime. Pursuit is a mobile application that pits two opponents against each other in a real meets virtual game of tag. The user can either play with virtual opponents, or against one another live through GPS from anywhere in the world.