CORTEZ DIGITAL COMICS
To celebrate the anniversary of the Nike Cortez and the launch of the Cortez Flywire, we created digital comics with 7 origin stories about the Cortez shoe. We worked with famous Chinese illustrators, street artists, and designers to create the artwork. The comics were used to celebrate the history and making of this iconic shoe. A scavenger hunt was created by posting stickers all over key markets in China with the opportunity to win these coveted shoes.