YARIS LAUNCH

The challenge was to introduce the completely new youth oriented economy car called the Yaris. To make this launch stand apart, we gave the Yaris a mischievous personality and developed an animation campaign that was relevant to a culturally aware youth audience.

An alien world was created where the Yaris would interact with different creatures highlighting the many product benefits that the vehicle offered. We blurred the lines between marketing and lifestyle, the real world and the virtual world incorporating Yaris into the fabric of our target’s everyday lives.

The result was an integrated campaign with an unmistakable look that exceeded sales. The launch campaign included content created for TV, print, OOH, in-cinema, web, mobile, and the Xbox.

DEW ACTION SPORTS TOUR

Action Sports today, is the equivalent of what carnivals and freak shows were in the past. Instead of sword-swallowers, fire-breathers, lion-tamers, and strongmen; we now have Freestyle Moto Xers, BMXers, and skateboarders doing death–defying tricks. This integrated campaign included print, OOH, custom silkscreen posters, apparel, event signage, web and environmental design.