CADILLAC ENTOURAGE

We partnered with Doug Ellin, the creator, writer, and director of the Emmy winning ENTOURAGE series to create Cadillac branded content that connected the final episode of the TV show to the opening of the motion picture. The result, “Un-retirement,” was a short film that explained Ari Gold’s journey back to Hollywood after a short-lived retirement. Through the upstream relationship that we facilitated, Doug also wrote Cadillac into the ENTOURAGE movie for an integration that spanned multiple scenes. 

“Un-retirement” premiered in Hollywood at an event hosted by Doug Ellin, alongside 250 influencers and friends of Entourage including Baron Davis, Perrey Reeves, Scott Caan and Carl Gunnarson.

The film was positioned as entertainment and was hosted by Warner Bros to be distributed as official Entourage content on their digital and social channels. In less than two weeks, “Un-retirement” garnered several million views across Facebook, YouTube, Twitter, and Hulu. The campaign was also featured in the Hollywood Reporter, an AdWeek cover story, and was named a Creativity Online Editor’s Pick.