As the Executive Creative Director at VMLY&R, I was responsible for spearheading all creative output for one of WPP's largest global accounts, Ford Motor Company. I led Brand Experience, Lifestyle and Partnerships, Digital Content and Brand Design for Ford.com, Ford Enterprise, and Ford’s evolving portfolio of products and services. 

YouMode is a vehicle ownership platform created to highlight Ford’s suite of support, perks and services. Each Ford owner is unique and deserves a personalized ownership experience. One that empowers their passions, lifestyles, and needs. By recognizing every side of our drivers, they'll know that we’ve got them.