'CHASE' DOCUMENTARY

Liu Xiang was China’s hope to win another gold, but a career-threatening injury forced him to withdraw from the Bejing Olympics. This film was created to inspire Chinese kids to understand the true meaning of Just Do It through Liu Xiang’s journey. It followed him from surgery in the United States back onto the track. The 23 minute documentary received free prime time airing on 6 national television stations in China reaching over 33 million people. It lived on the Nike website reaching over half a million views in its first week, and was made into DVD’s for distribution.