NIKE ASIA GAMES

For athletes in Guangzhou, actions speak louder than words. In this campaign, we created a city attack where the athlete’s voice exploded from their body allowing their game to do the talking. In many instances the typography exploded beyond the normal confines of the media and onto the surrounding environments.

This integrated campaign launched during the Asia Games that was held in Guangzhou and included OOH, digital, apparel, a custom song, retail and environmental design.