SEQUOIA LAUNCH - ANYTHING BUT ORDINARY

Toyota launched an SUV that was more powerful, more efficient, bigger, and used less gas than all the other vehicles in its class. The vehicle was “Anything But Ordinary” and was made for families that shared the same philosophy. This integrated campaign consisting of TV commercials, print, OOH, and digital content challenged convention by questioning the importance of family life. The website included 5 short films featuring real families and was supported by online tools enabling families to do things that were “Anything But Ordinary”.